Social Deprogramming and the Levers of Control

"Like any advertising slogan, the catchphrase "We are the 99%" owes its effectiveness not to what it says but to what it doesn't say. What it doesn't say is the identity of the powerful 1%. What characterizes the 1% is not their wealth... it's not their celebrity -- they tend to be discreet, and nowadays who doesn't have a right to their fifteen minutes of fame? What characterizes the 1% is that they are organized. They even organize in order to organize the lives of others. The truth of this slogan is quite cruel, and it's that the number doesn't matter: one can be 99% and still be completely dominated." The Invisible Committee, To Our Friends pg.16-17 Semiotext 2015

 
Correction: The 99 percent (unaware of their power) can be dominated. Cultural consciousness is the key to unlocking this power.  One must come to understand the levers of control which work toward the subjugation of the masses. The masses are a herd to be moved by those who have the levers of control. We must become aware of these levers (which implies social deprogramming) so that we can control ourselves. Ignorance is the great enemy of man's freedom, he that does not care will be controlled by those who do.

The question is a matter of desire in the realm of man's freedom. Those who shift the masses seek to pacify man's individual discontent. Those who rule understand that man will renounce his freedom for the delusion of comfort. This is a complex psychological game: man is instilled with desires he did not create for himself, the ruling class then seeks to appease these artificial desires thereby bringing about the impression of happiness, but in reality this is mere emptiness. This is what it looks like to make a slave content in his slavery--- behold the psychology of slavery from the vantage of the slaveholder! The tactic is one of creating artificial desire [happiness fulfilled by the possession of abstract commodities-- abstract in relation to life], behold the plastic world in which man lives! Behold the bondage of his plastic chains! As Rousseau said so long ago: "All ran headlong to their chains!"

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